Chipotle



__[|Chipotle Mexican Grill]__, named after a smoked, dried jalapeño chili pepper, is a popular Mexican restaurant chain. Founded in the back of a Denver, Colorado __Dolly Madison__ ice cream shop in 1993, the restaurant has expanded throughout the United States, Canada, and the United Kingdom, forming a global “fast food” empire. Chipotle’s design is efficient and customer friendly – after deciding between a bowl, burrito, tacos, or a quesadilla, the customer follows their food down the deli-style production line, selecting which type of beans, meat and condiments to create the perfect culinary creation for their taste buds. In the 2000s, Chipotle launched a program called **Food With Integrity**, an initiative geared towards serving organic, locally produced, and sustainably raised food produced without the use of antibiotics or added hormones. Some speculate that Chipotle’s unbridled success is due to their commitment to conscious consumption, healthy initiatives, and transparency, keeping the customer happy, healthy, and informed. For me, it was love at first bite.

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